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Website and booking platform comparisons for local businesses

Honest, figure-by-figure comparisons of the websites and booking platforms local businesses actually use — Fresha, Booksy, Treatwell, Square, Wix and more — with every price read from the source.

A personal trainer in a grey T-shirt writing on a clipboard while his client sits beside him on a plyo box in a gym

Buyer's guide

Best booking platforms for personal trainers in 2026

Square Appointments, Acuity, Fresha, Mindbody, TeamUp, Trainerize, PT Distinction and Believe Websites compared for UK personal trainers, on published prices for a solo trainer and a studio of three, how each one charges (per trainer, per client or per location), what a marketplace takes from a £40 first session, and who gives you a website of your own.

·11 min read

A smiling woman with long dark curls while a stylist behind her sets her hair with a comb

Comparison

Believe Websites vs Squarespace: a website plan plus Acuity bookings, or one site built with booking inside?

Squarespace's UK website plans start at £14.40 a month billed annually, and appointment booking is a separate Acuity Scheduling subscription from £11 a month. Believe Websites is £49 a month flat, £0 to build, 0% commission, with booking built into a bespoke site on your own domain that we build and change for you.

·9 min read

A tattooed groomer scissoring the coat of a shih tzu standing on a grooming table, with a poodle waiting behind

Buyer's guide

Best booking platforms for dog groomers in 2026

MoeGo, DaySmart Pet, Revelation Pets, Square Appointments, Fresha, Booksy and Believe Websites compared for UK dog groomers, on published prices for a solo groomer and a salon of three, vaccination records and mobile routes, what a marketplace takes from a £50 first groom, and who gives you a website of your own.

·11 min read

A woman with short grey hair checking her new cut in a hand mirror held up behind her in a salon

Comparison

Believe Websites vs Wix: build your booking website yourself, or have it built and changed for you?

Wix costs £16 a month on Core, the cheapest plan with bookings, billed as a year upfront and before tax, and you build the site yourself. Believe Websites is £49 a month flat, £0 to build, 0% commission, with a bespoke site on your own domain that we build and change for you.

·9 min read

A massage therapist pressing both hands into a client's lower back on a treatment couch beside a tall window

Buyer's guide

Best booking platforms for massage therapists in 2026

Jane, Setmore, Square Appointments, Timely, Fresha, Booksy and Believe Websites compared for UK massage therapists, on published prices for one therapist and for three, intake forms and text reminders, what a marketplace takes from a £60 first massage, and who gives you a website of your own.

·11 min read

A colourist in black gloves brushing pink dye through a client's blonde hair with a tint brush and comb

Comparison

Believe Websites vs Phorest: full salon software on a quote, or a flat fee with your website built for you?

Phorest publishes no monthly price: every plan is "request a quote", aimed at salons and clinics with 3+ staff, with texts charged from 9.5p each. Believe Websites is £49 a month flat, 0% commission, with a bespoke website built for you on your own domain.

·9 min read

An artist in black nitrile gloves working a tattoo pen along a client's eyebrow

Buyer's guide

Best booking platforms for tattoo studios in 2026

Tattoogenda, Porter, Booksy, Fresha, Square Appointments, Timely and Believe Websites compared for UK tattoo studios, on published prices, deposits and consent forms, what a marketplace takes from a £300 first session, and who gives you a website of your own.

·11 min read

A brow artist in black gloves shaping a client's eyebrows in a bright studio with round mirror lights

Comparison

Believe Websites vs Timely: a weekly bill that moves with your bookings, or a flat fee with your website built for you?

Timely starts from £4, £7 or £9 a week with unlimited team members, SMS included and a bill that adjusts with the bookings you take. Believe Websites is £49 a month flat, 0% commission, with a bespoke website built for you on your own domain.

·9 min read

A practitioner in pink gloves and a white coat preparing a smiling client's face for a skin treatment

Buyer's guide

Best booking platforms for aesthetic clinics in 2026

Pabau, Faces, Clinicminds, Phorest, Timely, Fresha, Vagaro and Believe Websites compared for UK aesthetic clinics, on published prices, per-practitioner charges, what a marketplace takes from a £250 first treatment, and who gives you a website of your own.

·11 min read

A massage therapist working on a client's back in a bright treatment room with tall windows and plants

Comparison

Believe Websites vs Vagaro: priced per calendar, or a flat fee with your website built for you?

Vagaro's UK pricing starts at £20 a month for one bookable calendar and rises £10 per calendar to £80 for seven or more, with a marketplace listing included. Believe Websites is £49 a month flat for any team, 0% commission, with a bespoke website built for you on your own domain.

·9 min read

A colourist painting highlights onto a section of a client's hair over a foil

Buyer's guide

Best booking platforms for hair salons in 2026

Square, Timely, Fresha, Booksy, Treatwell, Phorest and Believe Websites compared for UK hair salons, on published prices, per-stylist charges, what a marketplace takes from a £120 first colour, and who gives you a website of your own.

·11 min read

A woman sitting in a teal salon chair, looking at her phone while she waits for her appointment

Comparison

Believe Websites vs Square Appointments: free booking software, or a website built for you?

Square Appointments is free for one location, or £29 and £69 a month, and its booking site needs Square Online Plus at £20 a month for your own domain. Believe Websites is £49 a month flat, 0% commission, with a bespoke website built for you on your own domain.

·9 min read

A tattooed barber running clippers up the back of a client's head in a dark barbershop

Buyer's guide

Best booking platforms for barbers and barbershops in 2026

Squire, Booksy, Fresha, Square, Timely, Treatwell and Believe Websites compared for UK barbers, on published prices, per-chair charges, what a marketplace takes from a £12 beard trim, and who gives you a website of your own.

·11 min read

A stylist in a denim apron working colour through a client's hair in a salon

Comparison

Believe Websites vs Treatwell: a marketplace listing, or a website of your own?

Treatwell publishes no monthly price and takes 35% of a new marketplace client's first booking, plus VAT. Believe Websites is £49 a month flat, 0% commission, with a bespoke website built for you on your own domain.

·9 min read

A nail technician filing a client's nails at a white manicure table

Buyer's guide

Best booking platforms for nail salons and nail techs in 2026

Square, Timely, Fresha, Booksy, Treatwell and Believe Websites compared for nail techs and nail bars, on published UK prices, the commission minimums that bite on short appointments, and who gives you a website of your own.

·11 min read

A barber cutting a client's hair with scissors and a comb

Comparison

Believe Websites vs Booksy: a booking app, or a website with booking built in?

Booksy is £40 a month plus £5 per extra team member, with free text reminders and a 30% Boost fee on new marketplace clients. Believe Websites is £49 a month flat, 0% commission, with a bespoke site on your own domain.

·9 min read

A beauty therapist carrying out a facial treatment in a bright salon room

Buyer's guide

Best booking platforms for beauty salons in 2026

Fresha, Booksy, Treatwell, Square, Vagaro, Timely, Phorest and Believe Websites compared on real published UK prices, commission on new clients, and whether you get a website you actually own.

·12 min read

A client having her hair styled in a bright salon

Comparison

Believe Websites vs Fresha: what a salon website and booking system really costs in 2026

Fresha charges per team member, adds £12.95 a month for a website and takes 20% of new marketplace clients. Believe Websites is £49 a month flat, 0% commission, with a bespoke site on your own domain.

·9 min read

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