Best booking platforms for dog groomers in 2026

Dog grooming books differently from a hair salon. The client is the owner but the appointment is the dog, and the dog's breed, size, coat and temperament decide how long it takes. Most groomers ask for proof of vaccinations, keep notes on behaviour and allergies, and lose a big slot when a full groom does not turn up. A lot of groomers work alone, from a unit, a room at home or a van, and plenty of salons have two or three on the tables. And owners mostly find a groomer by searching their town and reading the reviews.

This guide compares seven options on what decides it for a groomer: what you pay each month on your own and with three groomers, whether it handles pet records, vaccinations and mobile routes, what a marketplace takes from a first groom, and whether you end up with a website of your own. Every figure was read from each company's own pricing page on 29 October 2026.

The quick answer

• Software built for pet businesses, with vaccination records: DaySmart Pet Deluxe at $69 a month for 3 users, the first DaySmart plan with vaccination forms, or Revelation Pets from £50 a month, the one of the three that prices in pounds.
• Mobile grooming with route planning: MoeGo Growth, $99 a month per van, in US dollars.
• Paying nothing for the booking system, with text reminders: Square Appointments Free, for a single location.
• A big consumer marketplace: Fresha at £14.95 solo or £9.95 per groomer, or Booksy at £40 plus £5 per extra groomer, both plus VAT, with commission on some new clients.
• A groomer who wants their own website, built for them, and to keep every penny of every booking: Believe Websites, £49 a month flat for any number of groomers.

The price, side by side

What it costs: one groomer, and a salon of three

For a solo groomer, the published monthly figures are: Square Free £0, Fresha £14.95 plus VAT, DaySmart Pet Basic $29 with payments, Booksy £40 plus VAT, MoeGo Basic $49 for mobile or $79 for a salon, Believe Websites £49, and Revelation Pets £50 on Silver.

Pet records, vaccinations and mobile routes

This is where the pet-specific systems earn their price. A hair salon booking tool does not know that Bella is a cockapoo who needs two hours and hates the dryer.

MoeGo's mobile grooming plans are priced per van, and its Growth plan lists multi-van scheduling and route optimisation, which it describes as minimising driving between appointments. Its salon Growth plan adds Reserve with Google, commission and payroll. DaySmart Pet lists digital forms for consent forms and vaccination records from Deluxe, and a 14-day free trial that needs no card. Revelation Pets offers a free trial with no card needed and says it will upload your existing pet and customer data for free.

What a marketplace takes from a first groom

Fresha and Booksy run consumer marketplaces, and charge when a brand new client finds you there. On a £50 first groom:

Your own website

• DaySmart Pet sells a website builder as a $15 a month add-on, which you build yourself.
• Fresha sells a Smart Website at £12.95 a month, which it says updates itself as your business changes.
• Square includes a booking website on every plan; its pricing page does not say whether it runs on your own domain.
• MoeGo lists a 24/7 online booking portal, with custom CSS and JavaScript for it on Ultimate. Its pricing page does not offer a website on your own domain.
• Revelation Pets and Booksy do not mention a website on their pricing pages.
• Believe Websites designs and builds a bespoke website on your own domain, www.yourbusiness.co.uk, for £0 upfront, puts booking inside it, and changes it when you message us. That is the whole product, set out on our home page.

Every site we build is set up with structured data, a page for each service, clear business details and a monthly article about your town and services, and your dashboard shows an AI Search Readiness score. Nobody can guarantee a Google ranking or that an AI assistant will recommend you; what we can do is make sure there is something clear and complete for them to read.

Where we lose

• No pet profiles or vaccination records. We book the appointment, not the dog. If you want breed, coat and vaccination details on file, DaySmart Pet, Revelation Pets or MoeGo do that.
• No route planning for mobile groomers. MoeGo has it.
• No text reminders yet. Ours are built but not switched on; confirmations and reminders go by email today.
• No card payments or deposits yet. Built, not switched on. Every other option here takes cards today.
• No marketplace. We do not send you owners browsing for a groomer. Fresha and Booksy do, for a commission.
• A 12-month minimum term, because we build the site for £0 upfront. Fresha and Booksy say there is no commitment.
• Not the cheapest. Square is free, and Fresha is £14.95 for one groomer.

So which one should you pick?

• A busy salon that wants vaccinations, consent forms and pet notes in one place: DaySmart Pet or Revelation Pets.
• One or more grooming vans: MoeGo, for its per-van plans and route optimisation, if you are happy paying in US dollars.
• The lowest possible cost, with text reminders: Square Appointments Free.
• Wanting new clients from a marketplace and willing to pay commission on them: Fresha or Booksy.
• A proper website of your own, built and kept up to date for you, at one flat price with 0% commission: Believe Websites, £49 a month. You can pair it with a pet-specific system later if you need one.

If you are also weighing up a DIY website builder, we compared one in Believe Websites vs Wix. For how Fresha's marketplace commission works in more detail, see Believe Websites vs Fresha.